Finding A Killer Business Idea

You know you want to start your own business and be your own boss – great news. However, you don’t yet have the perfect business idea – panic not. Here is a method that I use with a variety of clients that helps them create a number of basic business ideas that can be polished and worked into a fantastic business proposition that is their very own.

The method has three basic steps:

1. Idea Generation
2. Confirm & Learn
3. Start Small, Grow Fast

Step 1: Idea Generation – This is about coming up with lots of ideas, writing them down and finding a common thread around which you can start to build an idea. Just remember your business idea doesn’t need to be unique, only the way you deliver it.

I’m a big believer is doing things you enjoy – that way you will put in the long hours and effort required to build your dream business and minimise the agony. Starting your own business really gives you the opportunity to do something you are passionate about.

So here some questions to ask yourself and scribble the answers down:

· What are you good at?
· What do you enjoy doing?
· What are you experienced at?
· What’s your passion in life?
· What have you always wanted to do?
· What are you hopeless at / really dislike doing?

Once you’ve done that you need to start looking for common threads and how existing skills and knowledge can compliment your potential business.

You may find that you are good at organising, love travel and are passionate about wine. Maybe in the back of your mind you’ve always wanted to be a travel agent. Your job so far has been in administration, but your really hate numbers and finance. So looking at this list a possible business idea might be around organising wine tasting tours for high-net-worth individuals. To address the issue with numbers and finance you might have to think about getting someone else involved either as a business partner or advisor.

Step 2: Confirm & Learn – Here we take the raw business idea and start to research its potential. As you start to learn more about the market of the business idea you can start to shape and develop the idea further as well as confirming if it is something that will appeal to you as a long term business.

Look to see if there is a good market for this type of business – Google Trends and Google Traffic Estimator are excellent free tools for this research.
Examine the competition and see how you could be better, different or cheaper. Also look to see how they differentiate themselves.
Do some training or maybe get a basic qualification. This will expose you to the environment of the new market and you can quickly see if you enjoy it before investing further.
Talk the idea over with some people you trust. However, you must bear in mind that, certainly in my experience, most people will be negative about taking the ‘risk’ of working for yourself.
Get some experience doing some part-time or volunteer work in that sector
Go on a highly informative and fun seminar / workshop to kick the idea around!

Step 3: Start Small, Grow Fast – This is about not being bankrupt within a year! You have found an appealing and desirable business idea. You now understand the market better and have gained knowledge and possibly some experience. So how do you put that into action?

I firmly believe you need to test the market for real in a small and part-time way. If this proves successful you can start to build the business and invest more time, effort and money as the business progresses. If your first attempt is not as successful as you wished a) you have learnt some useful lessons, b) adjust the formula and try again.

I would also suggest putting together a very brief ‘twitter’ business plan that lets you shape you business further. This consists of 6 simple headings – each no more than 140 words:

1. Describe your business
2. Describe the market potential and competitive landscape
3. Describe your ideal customer and why they would buy from you
4. Describe how you are going to market and attract your ideal customer
5. Projected earnings and costs for the next 12, 24 & 36 months
6. Goals for the next 12 months with associated actions

If you can sit down and write the above plan in an hour or so, you probably have a fairly well thought out business idea. If you struggle to do this I would suggest you need more time researching and shaping the idea.

Developing a business idea that is suited to you could be the best investment of time you will ever make. It is unlikely that your original idea will be the one that you are operating in two or three years time, but the original idea that gets you started will be worth more than your weight in gold.

Andy Davies is a highly experienced consultant who advises business on starting and growing their own businesses. He runs a series of seminars in the UK for small business owners helping them to start, develop and grow their own business.

How to Move on When Business Ideas Don’t Work: Some Business Solutions Don’t Seem Right

I discover myself coming up with something new all of the time. Most of my business solutions revolve around my center mission, but lately I followed somebody who I trusted into one of those business ideas that seemed “in line” with my mission at first, but as time passed, it just didn’t feel suitable. I wasn’t enjoying what I was doing and lost heart in it completely. This is a partnership that just didn’t work for me. Has anything like this happened to you before?

How invested are you in your own company solutions?

When you get into these circumstances, there is always some amount of investment. Not simply did I invest money, but I was emotionally invested at the same time. As usual with all of my hair-brained business ideas, I put my heart and soul into it. Does this scenario sound familiar? I couldn’t see the forest for the trees; it’s practically like being in love. You know, like when you can’t see anything wrong with the other person you’re in love with because you are “feeling the love”. This situation has happened to me a handful of times since being in business since 1995. So, I am now really able to hone in on the moment this starts happening. Even after all of these many years in business and dealing with this situation over and over, I continue to maintain an open mind to business ideas, but I have become better at figuring out the moment they aren’t going to perform.

This particular time around, it literally took 2 weeks until I started to become acutely conscious that the business solution was moving in a direction that I didn’t like. The older I get, the better I become at learning quickly the moment a business idea is just not likely to work out. It’s funny how being an entrepreneur involves “gut feelings”. I know entrepreneurs that pick up on this immediately while other people pick up on those feelings over time. I really feel it’s an issue of practical experience.

Listed below are a few things that I’ve learned that can help you move on from business solutions that don’t work.

Revisit or re-read your small business mission. Frequently you’ll find out that business ideas that seemed suitable to you at the time are genuinely not in line with your business model.

Remain open-minded even if you may be emotionally invested. You have to recognize difficulties as they arise as well as being conscious if it’s heading in the wrong direction.

Listen to that inner voice. I know that seems odd, but most entrepreneurs typically know when there’s a red flag in business. So, don’t ignore it. I’ve got a very dear friend that did ignore these voices and ended up losing everything to the point of bankruptcy.

Know when problems appear if they can be corrected in a way that makes your life better or not. Business ideas shouldn’t be so problematic that you can’t enjoy living. So, if you see that one of your business ideas which has one problem after the other, it’s likely not really worth the headache.

Some business ideas go against You, Inc.

I recall there was a time for me when all I thought about was the financial element of the new business ideas that I started. I only stepped out and refocused after a period of time when the money was not what I believed it could be and wasn’t really worth my time. As time progressed, I’ve learned that money is an important aspect to an entrepreneur. Ideally, that money is used for reinvesting into business ideas that do work. Having said that, realizing when the business ideas don’t make you satisfied may be the ideal way to determine when to move on. Money doesn’t particularly have anything to do with happiness to that degree. This is a widespread misconception about business entrepreneurs. It’s not simply all about the money.

My advice is to stay real to who you are as a person along with your core values. This will enable you to avoid business ideas that don’t work in the first place. Knowing your mission and values further helps with knowing when to move on and let go of business ideas that don’t work.

To your success,

Sharon Koenig

The Prosperous Lady

Tips On Assessing Business Ideas That You Have Generated For Your Online Home Business

Feasible business ideas are evaluated by analyzing the demand for the product or service, weighing the available resources and looking at the skills, talents and knowledge you have. The process of assessing your ideas involves reflecting on all the business ideas and income generating activities you have generated and zero down to three most promising ideas, looking critically at the advantages and disadvantages and basing on your experience and judgment.

To successfully assess the three business ideas that you have selected, you should use a table to tally your results for each business idea and categorize them into columns of skill and competences, available equipment, access to raw materials, financial resources and sufficient demand. Then use the following questions to guide you:

1. Which of these business ideas matches my strengths?

2. Which idea(s) can help me to achieve my personal goals?

3. Which resources do I need in order to realize the business idea?

4. Which gap am I feeling? Is it a need or a problem?

5. Are there people out there who will buy my product or pay for my service?

How to assess your business ideas basing on your skills, talents, knowledge and competencies

First of all, you have to assess the extent to which you possess the required skills (manual, personal, social, technical). If you do not have the required skills, you should think about other options like finding someone else with the skills to help you.

If you have to find someone else with the skills, then you should ask yourself further whether you will be able to afford to pay for this person contributing to your business. Remember that additional costs from employing someone might mean a reduction in your profit.

If you find out that the required skill can be performed by you without any problem, that idea should receive a high ranking. But if you discover that your skill level is low or nonexistent as, far as the skill required is concerned, then the idea should be rated low.

Secondly, you have to look at the future of the business idea by asking yourself which other secondary skills you have to acquire to fulfill your business goals. And how are you going to get them?

How to assess your business ideas in relation to the available resources

By resources, I mean mainly financial resources, human resources and other inputs like raw materials. You have to think about the start-up and working capital. The good thing online businesses do not require huge sums of money to start. You can start humbly and grow your business.

However, you should take note of the financial resources you need to invest in buying equipment (computer) and start-up expenses. You need to think about having cash that you will use to meet the day-to-day requirements of running your business. A positive rating only applies when you are able to have all the money required to start the business. And a very low rating implies that you cannot have anything to start the business.

Secondly, you have to focus on other related inputs like equipment and raw materials (e.g. software). When using certain equipment, you need to possess certain skills. Additionally, you need to look at the availability of the equipment, now and in future, and the challenges you may encounter when using it.

Raw materials are what you use to produce the product. A good business should have a steady inflow of raw materials and their availability is so important. If they are readily available, then give a high rating. But if there are problems or seasonal fluctuations in availability and price, then the rating is low.

Assessing your business ideas basing on the demand for the product or service

Here you should focus on your unique selling proposition, something special about the idea that can make it more attractive. The demand for a product or service means the extent to which customers want it. You have to take the level of competition in the marketplace. The demand of a product or service is also related to the ability of the targeted customers to buy. They may have the need for the product or service but when they have no money to pay for it and this means the actual demand is low.

Having gone through the whole process, you will then select one business idea that has received the highest number of scores and note down the points using the points below:

1. What’s the idea and what’s its status

2. What market does the business idea address? Are there any customer feedback or testimonials?

3. Why do you believe you have the advantage in the marketplace in relation to the market needs?

4. What’s the competition in the marketplace?

5. Who is the team that is going to make the business succeed?

6. What’s your long-term vision for your business and the projected returns on investment?

7. What’s the estimated total funding required executing the business plan?

8. What amount of financing are you seeking initially?

Finally, a proper write-up of the analysis of your business idea will be very important for you to further develop a business plan and to convey all the essential information in a more clear and concise manner. It enables you to communicate in a likeable, passionate and credible way to capture the attention of others, especially the people you want to support you as you start your business.

What’s Your Brilliant Business Idea?

A dream for many working moms is leaving behind the 9-5 and launching a life and business they dream of for their family.

One of the first obstacles that get’s in our way of moving forward with our dream is “I have no idea of what type of business to launch.”

Uncovering that brilliant business idea inside of you (I believe we all have one) is crucial if we are to gain the focus and motivation to go for this dream.

Our business idea can also make or break how successful our business is and most importantly determine if we create the lifestyle that we truly desire for our family

So how do you uncover what your brilliant business idea is? Here are 5 steps to get you started:

Clarity on Your “Why”

The most brilliant business ideas are built from the foundation of your “why.” The deep underlying drive behind why you want to start a business. As working moms we already have a strong “why” which is to provide financial security to our family or have more flexibility to spend the time we want with our kids.

Now we need to go a step further and determine the legacy we want to leave in the world with our business. It’s the “why” that makes us get of bed in the morning to do something we LOVE rather than something we feel like we “have” to do. When we don’t clearly understand our “why” then we take the risk of starting a business we don’t really like, but one we thought we “should” start, or think will make us the most money.

So before going any further determine what your “why” is for starting a business, the change you want to make in the world with it, and then build your business idea from there.

Reveal Your Gifts and Talents

Now you are clear on your “why” it’s time to uncover your greatest gifts and talents you have to offer the world. Embracing our gifts will help us to develop a business idea that we LOVE and feel absolute passion towards. It will also be one of the secret ingredients to making our business thrive and bring in the money.

Ask yourself these questions. What do you love doing? What are you naturally good at? What do people seek you out to help them with? Ask others what they see as your talents? Read my previous post on how to cultivate your greatest gifts through my 5-step GIFTS process.

Your Lifestyle

A business idea must be in line with creating the type of lifestyle you would like as a business owner. Do you want to be able to travel and do your business from anywhere in the world. Or maybe too much travel is why you want to leave your job so you are looking for a business that would allow you to be at home the majority of the time. Would you love having a storefront where you get to interact and showcase your products to your clients on a daily basis? Are you looking to create more flexibility and freedom and do not want to be held to a 9-5 schedule. What is the lifestyle you want to create with your business? Having clarity on this from the beginning will ensure you don’t find yourself in a business a few months from now that feels like it just replaced your job. You want to make sure you build a business that creates that lifestyle you dream of.

Get Creative

You know what you’re good at, you know what your deep “why” is now it’s time to put these two together. Start by brainstorming all the business ideas you can possible think of that will showcase your biggest gifts and fulfill your why in some way. If you want to make life easier for new moms it might be developing a new product you wish you had had. If you want to help people have a more secure financial future you might use your great accounting skills to teach them how to manage their money for greatest wealth.

Don’t hold back. Brainstorm every possible idea you can think of. Even if it sounds crazy at first write it down. Some of the craziest ideas end up as highly successful businesses.

Share Your Idea

Once you have brainstormed your ideas pick the top 3 that most appeal to you. Then start to test them out. Share your idea with people. Your friends, family, acquaintances. Identify the type of person who would most likely be your customer for that particular idea and seek out their opinion. You might find them on online forums, or at local meet-up groups. Start to hang out where they do and seek their feedback on your idea and whether they would use it.

This is a great place to start to see if it is hitting a desire or need of your target market. Ask them what would make them buy or use it. Any ideas they have to make it more appealing or a better fit. You can start to get a feel for how your idea will be receive and ways you can improve on it. Once you start to get a feel on your business idea in these simple ways then it’s time to move on to more focused market research and testing your idea.

Taking the time to unveil a business idea that you and your target audience will LOVE, one that will allow you to share you greatest gifts and talents with the world and create the lifestyle you dream of is the basis of a building a brilliant business and life for you and your family.

Ideation – Where Business Ideas Come From

Ideation is the creative process of generating, developing, and communicating new business ideas. When we plan to launch a new business, we either leverage an existing concept or we develop our own unique idea. The same applies to growing an existing business. I have always struggled with determining which is harder – finding the idea or executing on it.

Sometimes ideas are easy enough to conjure, and the hard part is deciding if it’s good enough as the basis for developing a profitable business. If you have what you believe is a “great idea”, the next challenge is to prove or test that it will translate into a successful venture.

Then there are times when a viable idea is the hardest thing to find. It may seem like all the good ideas are taken, and you are left on the sidelines with the resources and desire to start or grow a business but without a great idea. The ideation process can take a day or it can take years, and as with the creative process, it’s usually unproductive to rush it. Aside from the other typical barriers of resources (money and people), the lack of a “good idea” is often what keeps people from taking action on their dream of becoming their own boss.

Creating a new business starts with the idea. The process of developing that idea, and your business concept, may perhaps include some level of testing through prototyping and iteration. During these early phases your idea will undoubtedly evolve and may even morph into something entirely different. There are three basic categories for business ideas, and considering these categories can help with sparking that next great brainchild or validating your existing one:

New – a new invention or business idea. Examples may include the Segway, Virtual Reality and other product inventions. This is the most difficult category for new business ideas. There are very few truly and completely new ideas. By “new” I mean something that absolutely does not currently nor in the past exist in any way. It’s easy to confuse a new idea with what is really an improvement or disruption of an existing or traditional way of doing something. Truly new and unique ideas are hard to come by, so don’t get paralyzed by thinking this is the only source of viable new ideas.

Improvement – this is the proverbial better mouse trap. Examples include exterior-express car washes (where you stay in the car), Virgin Airlines, LED lighting, and Disney Land. Most small businesses probably fall into this category. You take an existing service or product and you make or deliver it in a better way, either directly or indirectly. You may make it of better quality raw materials, for example, or you may add value to the product or service by including additional services or add-ons.

Disruption – a new and revolutionary way of doing something. Examples include Uber, AirBnB, and Amazon. Our modern interconnected world – supported and made possible by the internet – now allows us to completely reinvent, transform and disrupt entire industries. The internet and other technologies are not the only way to execute on a disruptive business idea, but it has certainly accelerated our ability to do so.

Where do great ideas come from? Sources of ideas can include reading, podcasts, art, architecture, personal experiences, travel, conversations, hobbies, borrowing from others, crowd creativity, crowd sourcing, and attempting to solve existing problems in our world. For existing businesses, the best source of ideas is usually your customers. Yet it takes a bit more than just experiencing or reading something to spark your next great idea.

In the article “How to Generate Good Ideas” by Belle Cooper, Steve Jobs is quoted as sharing that creative people are able to “connect experiences they’ve had and synthesize new things.” In his observation, creative people consistently have “had more experiences or they have thought more about their experiences than other people.”

Consciously and objectively experiencing new things will definitely influence and feed your creative abilities, and it’s one of the most productive ways we can continue to develop our ability to generate great ideas.

Does this mean that you have to be creative to generate good business ideas? I believe creativity is certainly one of the main ingredients required for ideation, along with ingenuity and vision. The challenge for many people, however, is that they either have little confidence in their inherent creative abilities or don’t have the courage to express and tap into it. The idea generation process is much like the creative process in that we are putting forth something personal to be judged by others. You must have the courage and confidence to submit ideas that others might think are frivolous or ridiculous. It’s appropriate to remember what George Bernard Shaw wrote: “all great truths begin as blasphemies.”

The ideal process is to identify one or more business ideas, test them, and then continue with developing the idea that has the best possibility for success. Of course, always remember that the true test of an idea’s business viability ultimately rests entirely with the customer. Also remember that if your concept was easy, it would probably have already been done by someone else.

Some questions to ask yourself to help qualify your business idea:

What need does my product or service fill? What problem does it solve
What are the features and benefits of my offering?
What is my competitive advantage? What makes this idea truly unique in my market?
How do my skills and experience fit with my idea?
How will I be able to test and demonstrate it?
What resources will I need to build this idea into a viable business?
Does my idea solve a billion-person problem, or the problem of just a few?
Can I envision myself executing on this concept for the next 5 to 10 years?